MARTA PASZKIEWICZ

E-Commerce Marketing

E-commerce Marketing

Conversion Rate Optimization (CRO)

Improving your website’s usability and customer experience can boost conversion rates.

  • → Optimized Checkout Process – Reducing friction in the purchasing journey.
  • → A/B Testing – Testing different elements of product pages, ads, and CTAs.

  • → Trust Signals – Using reviews, testimonials, and security badges to enhance credibility.

Email Marketing

Email marketing remains one of the most effective digital marketing channels for eCommerce.

  • Newsletters – Regular updates with promotions, new arrivals, and valuable content to maintain engagement.
  • Automated Campaigns – Personalized and behavior-triggered emails.

  • Abandoned Cart Emails – Encouraging customers to complete their purchase.

Search Engine Optimization (SEO)

Optimizing your online store for search engines helps increase organic traffic and visibility.

  • → Keyword Optimization – Ensuring product descriptions and blogs are rich in relevant search terms.
  • → Technical SEO – Improving site speed, mobile-friendliness, and structured data.

  • → Link Building – Enhancing domain authority with backlinks from high-quality sources.

Pay-Per-Click Advertising (PPC)

Paid advertising can drive targeted traffic to your store.

  • → Google Ads & Bing Ads – Running keyword-targeted ads on search engines.
  • → Social Media Ads – Using Facebook, Instagram, and TikTok ads to reach potential customers.

  • → Retargeting & Remarketing – Engaging past visitors with personalized ads.

Social Media Marketing

Leveraging social platforms can enhance brand awareness and sales.

  • → Instagram & Facebook Shops – Selling products directly through social media.
  • → Influencer Collaborations – Partnering with content creators to promote products.
  • → Engagement Strategies – Running contests, live streams, and interactive posts.

Content Marketing

Creating valuable content helps attract and retain customers.

  • → Blog Posts & Guides – Educating potential buyers about products and industry trends.
  • → Videos & Tutorials – Showcasing products through visual storytelling.

  • → User-Generated Content – Encouraging reviews and testimonials.

Loyalty & Referral Programs

Rewarding returning customers and incentivizing referrals can drive long-term growth.

  • → Loyalty Programs – Offering points, discounts, or perks for repeat purchases.
  • → Referral Programs – Encouraging existing customers to bring in new buyers.

  • → Exclusive Member Perks – Providing VIP discounts or early access to new products.

Retargeting & Remarketing

Re-engaging potential customers who didn’t complete a purchase is crucial for increasing conversions.

  • → Display Ads – Showing personalized ads to past visitors across the web.
  • → Social Media Retargeting – Engaging users who interacted with your brand.

  • → Email Remarketing – Sending reminders and special offers to past visitors.

Affiliate & Influencer Marketing

Partnering with affiliates and influencers can help expand reach and increase brand credibility.

  • → Affiliate Programs – Providing commissions to partners for generating sales.
  • → Influencer Collaborations – Working with social media influencers to drive awareness and conversions.

  • → User-Generated Content – Leveraging real customer experiences for authenticity.

Customer Reviews & Testimonials

Encouraging and showcasing positive feedback can help build trust and increase conversions.

  • → Product Reviews – Allowing customers to leave honest feedback.
  • → Testimonials – Featuring success stories from satisfied buyers.

  • → Third-Party Review Platforms – Utilizing sites like Trustpilot and Google Reviews.

Knowledge base

Client testimonials

  • Had a great time working with Marta, she has strong knowledge on e-commerce and really showed us a good way forward, being able to look at the bigger marketing picture as well as the details that need to be implemented. Really looking forward to working more with her in the future and fully recommend her.
    Sanja HuremMy Raw Joy Founder
  • Marta made a significant impact during her time as My Raw Joy's Manager. She led a seamless transition from Wix to Shopify, revamped our marketing strategy, implemented automation, and optimized traffic sources. Her expertise in strategy, offerings, and managing high-stakes campaigns like Black Friday and Christmas promotions is impressive. Moreover, her role as a mentor and remote leader was remarkable. She not only managed her team effectively but also inspired them to excel. I highly recommend her for her skills, which can benefit any ecommerce store seeking quick and effective growth.
    Daniel VeceraOperations Manager at myrawjoy.com
  • Marta has been working with the moKee team for around 9 months and during a pretty tough period in the company where the marketing team was in despair. She took over immediately and managed to turn things around. Her marketing knowledge is broad and she is able to both work on strategy and execution. Her organizational skills are second to none and she is able to manage complex project and teams remotely. She is also keeping up to date with the latest marketing trend and constantly improving her approach. I would definitely recommend Marta if you need a solid marketing manager for your online business.
    Sam SerraFormer CEO at moKee
  • " Marta from prepared a digital strategy for my brand resulting in better focus and higher profits of our marketing efforts. I recommend working with them"
    Marcin KępczyńskiInterior Design Agency Co-Owner
  • "Marta created a marketing plan and advertising for my online shop resulting in a significant increase in sales and profit. Thank you!"
    Weronika KowalczykHabitu Shop Owner
  • "Marta is amazing to work with! She knows her stuff really well, is excellent at presenting her ideas, good attention to detail and is very prompt in communication. Very happy to have entered a longer-term contract with her"
    Kaustubh DeshmukhProdigitas Digital Agency Owner

Clicky Cookie – Ecommerce Growth, Fueled by Strategy & Automation.

We help eCommerce brands scale efficiently—without the need for big, expensive marketing teams. Our approach combines AI-driven automation, high-converting email marketing, and precision customer journey design to maximize revenue while streamlining operations.

We focus on full-funnel optimization—from attracting the right traffic to increasing conversion rates, boosting AOV, and improving customer retention. Our data-driven strategies ensure sustainable, scalable growth without unnecessary overhead.

What we do

Market & Competitive Analysis

We analyze your competitors, uncover what works for them, and reverse-engineer winning strategies for SEO, paid ads, and eCommerce marketing.

SEO & Organic Growth

We optimize your store and content strategy to drive sustainable, high-intent trafficthat converts.

Email & SMS Marketing (Klaviyo, Omnisend, etc.)

Retention-driven campaigns & automation that turn one-time buyers into repeat customers.

Automated Marketing Flows

Cart abandonment, post-purchase, win-back sequences, and more to nurture leads and recover lost sales.

Data-Driven CRO Strategies

Optimizing your store’s design, product pages, and checkout flow to maximize conversion rates & AOV.

Customer Journey Mapping

Enhancing the shopping experience for higher engagement, loyalty, and long-term customer lifetime value.

Paid Ad & Funnel Automation

Scaling profitably with automated, ROI-focused ad campaigns that don’t require constant manual adjustments.

Seasonal & Evergreen eCommerce Campaigns

Strategic marketing plans for timely events like Black Friday, Cyber Monday, holiday sales, and year-round evergreen promotions.

Contact us at

hello@clickycookie.com

Brands that trusted us