Project Description:
I created a set of five quick A/B test ideas designed to improve conversion rates and profitability for a U.S.-based beauty e-commerce store. Each test targeted a key decision point in the customer journey—such as product page layout, discount messaging, or shipping threshold visibility—offering high-impact potential with minimal development effort.
The project involved defining clear hypotheses, success metrics, and expected outcomes for each test. Ideas were informed by customer behavior data, UX best practices, and e-commerce benchmarks, with a focus on speed-to-execution and measurable results. These quick-win experiments provided a low-risk path to uncovering meaningful improvements in site performance.
