Our Story

& few words about The Brains

Hello, We are Hearts & Brains. An international team of highly specialized marketing strategists, advertisers, psychologists & copywriters on the mission to take your business to the next level.

Few words about our Founder & the Strategic Brain – Marta Krawczyk

Marta is an Online Marketing Strategy Consultant & Consumer Psychologist with 7 years of experience in digital marketing.
She helps businesses get more sales online by building long-term marketing strategies aimed to increase conversion rates.

What does that mean?!

It means that, being a psychologist and an experienced marketer, she knows how your customers make buying decisions online and how to persuade them to buy from you (assuming that your product DOES provide a real value. If it does not – you need to fix it first). She advises businesses on how to increase their marketing effectiveness while decreasing unnecessary cost (often coming from a non-strategic advertising).

Why has she created Hearts & Brains?

While helping clients promote their products online she noticed that many small and medium businesses make the same mistake –  invest most of their budgets in the paid promotion without a proper strategic planning behind it. This results in a wasted spend and low conversion rates.
They seek help claiming “ads don’t work for them”. But, in most cases, the problem lays much deeper – and ineffective ads are a result rather than a cause of high spend and mediocre results.
After encountering this scenario over and over again, she decided to take a step back, and focus her expertise on the real problem behind the “ads don’t work for me” issue – and that is how Hearts & Brains was born.

So What is Hearts & Brains exactly?

We are your strategic adviser and a counselor in a loud and overcrowded jungle of digital marketing.
We support you in finding, understanding, and persuading your customers online, as well as creating a branded presence for your product that will resonate with your customers wants and needs.
WE HELP YOU SELL YOUR PRODUCT ONLINE EFFECTIVELY.
The cooperation process itself depends on your needs. It is your business we are talking about, so you decide how involved you want us to be. We can create a marketing strategy for you and your brand, audit your website, give improvements recommendations, create promotion plans and sales funnels, audit your advertising accounts, do all of those things, or just some of them. It is your choice.  If you prefer to work on your success on your own, we are happy to point you in a right direction, give strategic recommendations and explain the important concepts. If you are not sure what approach is best for you, we are happy to advise you on this too.
Our team consists of psychologists, marketers, strategists, copywriters & advertisers.
After the marketing plan is created, our remote marketing team can execute day to day marketing management for your brand, or even train your own team to execute it effectively.
The main difference between Hearts & Brains and most agencies is that we actually care about your business and take responsibility for our work.

 

LET’S TALK ABOUT YOUR BUSINESS

Our Brains

Online Marketing Strategists

Creating business strategies, brand blueprints and online promotions plans for our clients

Consumer Psychologists

Analyzing your copy & messaging from a consumer point of view

User Experience Consultants

Making sure your website is intuitive, and easy to use for customers

Online Advertisers

Bringing quality traffic to your website. Optimizing targeting and settings for better performance and lower cost

Copywriters

Creating strategic copy that converts prospects into customers

Social Media Managers

Managing your everyday online presence on social channels – curating content, interacting with community, managing reputation

Wondering why the hell would you trust us?! That's fair. Here are few reasons

What Our Customers Say

  • Marta has been working with the moKee team for around 9 months and during a pretty tough period in the company where the marketing team was in despair. She took over immediately and managed to turn things around. Her marketing knowledge is broad and she is able to both work on strategy and execution. Her organizational skills are second to none and she is able to manage complex project and teams remotely. She is also keeping up to date with the latest marketing trend and constantly improving her approach. I would definitely recommend Marta if you need a solid marketing manager for your online business.
    Sam Serra
    Sam SerraFormer CEO at moKee
  • “Marta created a marketing plan and advertising for my online shop resulting in a significant increase in sales and profit. Thank you!”

    Weronika KowalczykHabitu Shop Owner
  • “Marta is amazing to work with! She knows her stuff really well, is excellent at presenting her ideas, good attention to detail and is very prompt in communication. Very happy to have entered a longer-term contract with her”

    Kaustubh Deshmukh
    Kaustubh DeshmukhProdigitas Digital Agency Owner
  • Had a great time working with Marta, she has strong knowledge on e-commerce and really showed us a good way forward, being able to look at the bigger marketing picture as well as the details that need to be implemented. Really looking forward to working more with her in the future and fully recommend her.

    Sanja Hurem
    Sanja HuremMy Raw Joy Founder
  • Marta made a significant impact during her time as My Raw Joy’s Manager. She led a seamless transition from Wix to Shopify, revamped our marketing strategy, implemented automation, and optimized traffic sources. Her expertise in strategy, offerings, and managing high-stakes campaigns like Black Friday and Christmas promotions is impressive. Moreover, her role as a mentor and remote leader was remarkable. She not only managed her team effectively but also inspired them to excel. I highly recommend her for her skills, which can benefit any ecommerce store seeking quick and effective growth.

    Daniel Vecera
    Daniel VeceraOperations Manager at myrawjoy.com

Want to work with us? Great! Here's an outline of the cooperation process

1

Step 1

Use a button below to send us a quick message with a short description of your product or service, website address and few words about the main issues that your business is currently facing.

2

Step 2

Let’s have a first consulting call, where we explain possible solutions, ask more detailed questions about your business and propose the next steps.

3

Step 3

We will send you a detailed marketing brief with in-depth questions about your business, market, and past marketing efforts. We might need few additional calls to clarify some details since this is crucial information. After all is clear we lock ourselves in a basement and work on your strategy/recommendations:)

4

Step 4

Once the main work is ready we will share it with you and propose an additional call to explain the concepts and propose next steps.
This might be the end of our cooperation process. Or just the beginning. Depending on your preference and needs.

My Digital Marketing Improvement Plan

For Your Business

 

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1. Website & Marketing Campaign Audit

Find out what’s working and what’s a waste of time and money. Get actionable recommendations for improving conversion rates.

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2.Step-By-Step Improvement Plan & Digital Strategy

Quick improvement tips + a proper digital marketing strategy proposition.

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3. Tools, Templates, Campaigns & Processes Setup & Configuration

Initial setup of all necessary tools, campaigns & processes to get you off the ground and set your marketing up for success.

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*4. Monthly Marketing Management, Reporting & Ongoing Optimization

Monthly marketing management for ongoing optimisation,

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