Includes:

• → Store audit
• → Brand strategy design, including brand blueprint, positioning, customer persona, competition analysis, SWOT analysis, goals, objectives, and tactics.
• → One-year tactical action plan to achieve your chosen goals.

I help brands incorporate AI into their digital marketing strategy to streamline operations, optimize campaigns, and enhance customer experiences. AI automates tasks, provides data-driven insights, and enables personalized messaging, leading to reduced costs, increased efficiency, and improved ROI.

Market analysis to strengthen the marketing strategies and earn a larger market share.

Includes:

• → Identifying 5 main competitors and their strengths and weaknesses
• → Uncovering market opportunities and strategies worth copying
• → Discovering creative ways to reach new customers using the competitors’ data
• → Comparing brand’s marketing efforts to the competitors’
• → Determining how valuable your products and services are to the target audience

Strategies to grow and convert your email list.

Includes:

• → Subscription campaigns (content, pop-ups, giveaways, etc.)
• → Newsletters
• → Automated email flows (such as welcome, abandonment, and after-purchase flows)

A funnel design that includes all the steps that take a potential customer from awareness through interest to purchase, tailored to the eCommerce buying process.

Performance report templates with crucial eCommerce metrics and actions to take to achieve higher revenue.

Includes micro and macro conversions.

Long-term brand awareness campaigns aiming to increase traffic and conversion rates while decreasing marketing costs by building authority, trust, and excitement among target audiences through social proof, education, and frequent exposure.

Automated, logical funnels that micro- and macro-convert people, even when you’re asleep.
Includes email flows such as welcome sequences, giveaways, abandonment and behavior-based popups, customer auto-segmentation, and social media posting.

Driving people to your store with advertising, social media, SEO, and collaborations with brands, influencers, and others.

• → Seasonal campaigns, such as Black Friday, Christmas, or Valentine’s Day sales
• → Evergreen campaigns, such as educational, testimonial, or retargeting campaigns

Reducing marketing costs by analyzing and identifying shopping experience issues to improve traffic conversion without increasing acquisition costs.

Recovering abandoned checkout, carts, and browse sessions without overusing discounts (pop-ups, email flows, remarketing)

Goal: Increase AOV (Average Order Value) without increasing the acquisition cost.

Types:

• → Upsell/cross-sell on the product pages
• → Upsell/cross-sell on the cart page
• → Upsell/cross-sell on the checkout page
• → 1-click upsell/cross-sell after checkout

Retention campaigns are designed to encourage customers to return and shop again. Examples include winback emails, after-purchase flows, loyalty programs, and personalized recommendations.
Benefits of running retention campaigns include reduced acquisition costs, increased customer lifetime value, and enhanced brand loyalty.

With over 10 years of experience working with remote marketing teams, I can help your brand build and train a high-performing e-commerce marketing team, implement and manage effective campaigns, and define and achieve the marketing goals.

Multi-step sales funnels for products and services that take prospects on the entire journey from awareness to consideration to purchasing multiple products and pricing tiers, and increase customer lifetime value (using upsell offers).

Offer creation and redesign for increased revenue and building a profitable sales funnel (also called value ladder).