Expertise

AGILE MARKETING

Applying Agile methodologies to marketing projects & challenges
Managing and leading remote marketing teams
Enhancing project efficiency and meeting objective
Scrumban, Kanban, marketing processes optimization

AGILE SOFTWARE DEVELOPMENT

Leading remote Agile teams using Scrum, Kanban, or XP methodologies.
Transition from Scrum to Kanban (using Scrumban stages)
Optimizing workflows with Lean principles and Kanban flow metrics to ensure continuous development and ongoing product increments.

E-COMMERCE

Managing various facets of e-commerce projects, including:

Store design and performance optimization
Conversion Rate (CR) and Average Order Value (AOV) growth initiatives
Customer programs development
Robust analytics and reporting
Inventory, shipping, and logistics management

AI IMPLEMENTATION

Implementing projects leveraging AI to optimize performance and reduce costs across various domains, including customer service, education, marketing, and content creation.

Expertise

AGILE MARKETING

Applying Agile methodologies to marketing projects & challenges
Managing and leading remote marketing teams
Enhancing project efficiency and meeting objective
Scrumban, Kanban, marketing processes optimization

AGILE SOFTWARE DEVELOPMENT

Leading remote Agile teams using Scrum, Kanban, or XP methodologies.
Transition from Scrum to Kanban (using Scrumban stages)
Optimizing workflows with Lean principles and Kanban flow metrics to ensure continuous development and ongoing product increments.

E-COMMERCE

Managing various facets of e-commerce projects, including:

Store design and performance optimization
Conversion Rate (CR) and Average Order Value (AOV) growth initiatives
Customer programs development
Robust analytics and reporting
Inventory, shipping, and logistics management

AI IMPLEMENTATION

Implementing projects leveraging AI to optimize performance and reduce costs across various domains, including customer service, education, marketing, and content creation.

Scrum

Certified Scrum Master

Lean

Eliminating waste from processes

Kanban

Optimizing work flow

Scrumban

Best of Scrum and Kanban for non-technical projects or a transition state

Waterfall

Traditional project management cycle

Estimation & Planning

→ Agile projects: Estimation, velocity, burn up and burn down charts, forecasting MVP
→ Waterfall projects: Schedule, budget & resource allocation planning and monitoring (Gantt charts, Critical Path Method, budget reserves & risk response planning)

Remote Teams Leadership

→ Forming and managing highly performing cross-functional teams
→ Servant leadership (Agile)
→ Fostering team collaboration and managing the team forming processes

Scope & Quality Management

→ Quality Planning (DOD, Design for X)
→ Quality Assurance (quality standards & objectives, software testing environment setup)
→ Quality Control (root-cause analysis, corrective actions)
→ Cost of Quality analysis

Project Flow Optimization

→ Employing value stream mapping, Kanban boards, and Lean principles to optimize project flow
→ Leveraging Kanban flow metrics (Throughput, Cycle Time, WIP limits) to identify and eliminate waste and bottlenecks

Risk Management

→ Agile projects: Iteration/ Incremental delivery
→ Waterfall projects: Risk management, including preplanned responses, budget reserves & ongoing risk monitoring process

Facilitating Agile Ceremonies (Scrum Master)

→ Facilitating Agile events, such as Daily Scrum, Sprint Planning, Sprint Review, Retrospectives + team workshops

Stakeholder Communication

→ Managing communication with the stakeholders
→ Managing expectations (realistic planning)
→ Bridging the gap between stakeholders’ business needs and the technical solutions provided by the team

Facilitating Agile Product Management

→ Supporting the Product Owner in defining the product vision and goal, defining sprint goals, creating clear and valuable user stories, grooming the backlog, providing valuable product increments, and ensuring positive communication with the team and stakeholders.

Releasing Ongoing Product Increments (Agile projects)

→ Planning iterations & tracking progress: Sprints, burn down charts, and WIP limits
→ Guiding teams through Agile implementation
→ Clearing impediments to achieve goals
→ Prioritizing the delivery of ongoing product increments

Client testimonials

Had a great time working with Marta, she has strong knowledge on e-commerce and really showed us a good way forward, being able to look at the bigger marketing picture as well as the details that need to be implemented. Really looking forward to working more with her in the future and fully recommend her.

Sanja HuremMy Raw Joy Founder
“Marta is amazing to work with! She knows her stuff really well, is excellent at presenting her ideas, good attention to detail and is very prompt in communication. Very happy to have entered a longer-term contract with her”

Kaustubh DeshmukhProdigitas Digital Agency Owner
Marta made a significant impact during her time as My Raw Joy’s Manager. She led a seamless transition from Wix to Shopify, revamped our marketing strategy, implemented automation, and optimized traffic sources. Her expertise in strategy, offerings, and managing high-stakes campaigns like Black Friday and Christmas promotions is impressive. Moreover, her role as a mentor and remote leader was remarkable. She not only managed her team effectively but also inspired them to excel. I highly recommend her for her skills, which can benefit any ecommerce store seeking quick and effective growth.

Daniel VeceraOperations Manager at myrawjoy.com

“Marta created a marketing plan and advertising for my online shop resulting in a significant increase in sales and profit. Thank you!”

Weronika KowalczykHabitu Shop Owner
Marta has been working with the moKee team for around 9 months and during a pretty tough period in the company where the marketing team was in despair. She took over immediately and managed to turn things around. Her marketing knowledge is broad and she is able to both work on strategy and execution. Her organizational skills are second to none and she is able to manage complex project and teams remotely. She is also keeping up to date with the latest marketing trend and constantly improving her approach. I would definitely recommend Marta if you need a solid marketing manager for your online business.

Sam SerraFormer CEO at moKee

Recent projects

1
My Raw Joy

Digital Marketing & Project Manager
1
mokee

Digital Marketing & Project Manager
1
Hearts & Brains Marketing Agency
1
Prodigitas l prodigitas.com
1
Bioflame eCommerce store l bioflame.pl
1
Makro Cash and Carry Poland l makro.pl

HoReCa Marketing Specialist

ABOUT MARTA

Marta is a certified project manager and a scrum professional with more than 10 years of experience managing remote teams and projects for companies from the consumer products, e-commerce, and tech sectors. She holds a master’s degree in psychology and two project management certifications – the CAPM by the Project Management Institute and the Scrum Master Certification by Scrum.org. Given the complex nature of the projects she works on, she specializes in Agile and hybrid methodologies in project management.

Certificates:
Certified Associate in Project Management (CAPM)®
Professional Scrum Master™ I (PSM I)

Languages: English, Polish, Spanish.