Project Description:
I conducted a comprehensive audit of an e-commerce store to identify low-effort, high-impact opportunities for performance improvement. The project focused on analyzing the customer journey, site structure, and key conversion points to uncover friction and growth potential.
Deliverables included a prioritized list of “low-hanging fruit” optimization ideas targeting quick wins in conversion rate, user experience, and site speed. I also provided actionable recommendations backed by industry best practices, supported by screenshots, heuristic evaluations, and analytics insights. These served as a foundation for the client’s short-term optimization roadmap and informed future A/B testing initiatives.
