Worked with various e-commerce and SaaS brands to design and execute email marketing strategies, customer lifecycle automation, and campaign planning focused on revenue growth and retention.
What I delivered across projects:
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Email marketing strategies and campaign calendars
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Newsletter production (copy, design, segmentation, scheduling)
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Automated flows (welcome, onboarding, abandoned cart, post-purchase, behaviour-based)
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Customer segmentation and data-driven optimization
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Product-market and audience testing via email and paid channels
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Performance analysis and continuous improvement
Key takeaway:
Successful campaigns require more than templates — they need smart automation, strong customer insights, and messaging that reflects real buyer needs.
Example deliverables:
Core skills:
Email strategy • Marketing automation • Lifecycle flows • Segmentation • Copywriting • A/B testing • MVP validation • Klaviyo & automation platforms
