Project Info
Client: Prodigitas Marketing Agency (prodigitas.com)
Industry: Digital Marketing | Performance Advertising
Target Markets: United States & India
Goal: Optimize digital advertising performance, improve conversion rates, and establish a scalable team of advertising specialists to support long-term campaign success.
Date: 2016 – 2017
Objective
Enhance digital advertising strategies for international clients by optimizing Google Ads and performance-based campaigns, improving ROI through data-driven experimentation, and building a specialized team to execute and scale future advertising initiatives.
During my time at Prodigitas, my role extended beyond campaign management—I designed and implemented a hiring and training program for Google Ads specialists, ensuring a skilled team could continue delivering high-performance results beyond the initial project scope.
Challenge
Before my engagement, Prodigitas faced critical challenges:
- Inconsistent Ad Performance: Campaigns were not optimized for conversion efficiency, leading to high acquisition costs and underperforming budgets.
- Limited In-House Expertise: The company lacked a dedicated team of advertising specialists to scale and manage multiple campaigns effectively.
- High Dependence on External Support: Without an in-house team, Prodigitas relied on external freelancers, increasing costs and reducing operational control.
Solution
To improve advertising efficiency and build an in-house team, I implemented a structured approach:
Data-Driven Advertising Optimization
- Conducted in-depth ad performance audits to identify inefficiencies and eliminate wasted ad spend.
- Applied A/B testing on ad creatives, targeting parameters, and landing pages, leading to a substantial increase in conversion rates.
- Refined Google Ads bidding strategies for improved cost efficiency and higher ROAS (Return on Ad Spend).
Team Development & Training
- Designed a hiring and onboarding program to recruit and train a team of Google Ads specialists.
- Created structured training modules covering campaign setup, optimization techniques, and data analysis best practices.
- Provided ongoing mentorship and leadership, guiding the team in executing client campaigns with precision and efficiency.
Project & Campaign Execution
- Led and managed multiple Google Ads campaigns across various industries and markets, ensuring consistent ROI growth.
- Developed automated reporting systems, enabling real-time performance tracking and strategic decision-making.
- Aligned advertising strategies with business objectives, optimizing budget allocation for maximum impact.
Analysis Conducted
- Ad Performance & Targeting Optimization: Used Google Analytics and campaign data to refine audiences, keywords, and bidding strategies.
- User Behavior & Funnel Analysis: Improved landing page effectiveness based on heatmaps and session tracking.
- Competitor Benchmarking: Assessed market trends to stay ahead of industry shifts and adjust ad strategies accordingly.
Key Metrics & Results
The project delivered significant business impact:
- Increased Campaign ROI through data-driven Google Ads optimizations and improved targeting.
- Streamlined Advertising Operations by building an in-house team, reducing dependency on external contractors.
- Trained & Developed a Specialized Team capable of running high-performance Google Ads campaigns independently.
- Enhanced Conversion Rates with better ad copy, landing page improvements, and audience segmentation.
Key Takeaways
✔ Data-driven optimizations dramatically improve ad performance and conversion rates.
✔ A specialized in-house team reduces costs and ensures long-term campaign success.
✔ Continuous testing and performance analysis drive sustainable ROI growth.
✔ Structured team training fosters operational scalability and advertising excellence.
Next Steps
- Further scale ad campaigns to expand reach and optimize budget allocation.
- Enhance AI-driven bidding strategies for more efficient cost management.
- Continue team mentorship & skill development to maintain high standards of execution.
Project Screenshots
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