Automated sequences triggered by customer actions—like browsing, purchase history, or cart abandonment—designed to increase conversions, recover lost sales, and boost engagement through personalized, timely messages.

Structured, data-informed content calendars that align messaging across channels—ensuring consistent brand voice, timely promotions, and optimized customer engagement throughout the funnel.

Visually compelling, conversion-optimized email templates aligned with brand identity—designed for clarity, mobile responsiveness, and engagement. Supports campaign goals by enhancing user experience and driving action.

Ongoing list hygiene practices to improve inbox placement, reduce bounce rates, and protect sender reputation. Includes segmentation, removal of inactive contacts, and compliance with deliverability best practices to maximize campaign performance.

Strategies and tools to expand high-quality email and SMS subscriber bases—using optimized sign-up forms, lead magnets, pop-ups, and integrations across web and social channels to attract engaged, permission-based audiences.

Targeted campaigns designed to nurture existing customers, reduce churn, and increase repeat purchases. Focused on delivering value through personalized content, re-engagement sequences, and loyalty-driven messaging.

End-to-end planning, creation, and optimization of branded newsletters—ensuring consistent voice, engaging content, and alignment with marketing goals. Focused on audience retention, brand storytelling, and driving traffic or conversions.

Development and refinement of brand identity and market positioning to ensure differentiation, relevance, and consistency across all touchpoints. Focused on aligning brand perception with audience expectations and business goals.

I integrate AI and large language models (LLMs) into e-commerce strategies to drive automation, personalization, and cost efficiency across key areas:

– Analytics: Leverage AI-powered tools for real-time insights, customer segmentation, and performance tracking.
– Content Creation: Use generative AI to scale high-quality content—such as emails, product descriptions, and creatives—while maintaining brand consistency.
– Decision Making: Support strategic decisions with predictive modeling, customer behavior analysis, and AI-enhanced targeting.
– Marketing Automation: Build intelligent, behavior-based workflows across email, SMS, and web channels to boost engagement and ROI.

Additionally, I help brands adapt to the era of AI-driven marketing by implementing strategies that include:
– SEO for conversational search (e.g., ChatGPT and other AI search interfaces)
– Product promotion within LLM environments
– Keeping pace with the evolving digital landscape as consumer discovery and buying behaviors shift under the influence of AI technologies

Coordinated marketing campaigns across email, SMS, social media, and web—built around key seasonal events or product launches. Designed to deliver consistent messaging, drive urgency, and maximize conversions at every customer touchpoint.

Comprehensive, omnichannel strategies designed to retain customers and increase lifetime value. Includes email and SMS flows, retargeting ads, loyalty programs, personalized onsite experiences, and re-engagement campaigns—built around customer behavior, purchase history, and lifecycle stage.

Strategic campaigns designed to engage new leads and move them toward conversion. Includes multi-step email sequences, targeted ads, and personalized content that build trust, educate prospects, and prepare them for purchase decisions.

Enhancing the entire shopping experience to increase conversion rates—through optimized product pages, navigation, checkout flow, mobile performance, and persuasive design. Backed by data, user behavior insights, and A/B testing to remove friction and drive more sales.

Strategic, data-driven marketing roadmaps tailored to business goals, seasonality, and customer lifecycle. Covering campaign planning, channel selection, content strategy, and performance benchmarks—designed to drive growth, retention, and ROI.

Tactics designed to boost average order value through strategic upselling, cross-selling, bundling, and targeted offers. Delivered via email, SMS, on-site prompts, and post-purchase flows—optimized to align with customer behavior and purchase patterns.

Automated, multi-channel strategies to recover lost sales—using email, SMS, retargeting ads, and on-site triggers. Timely, personalized messages remind shoppers to complete their purchase and address potential barriers to conversion.

Dynamic content tailored to individual user behavior, preferences, and purchase history—delivered across email, SMS, ads, and on-site experiences. Designed to increase relevance, engagement, and conversion by making every interaction feel uniquely targeted.

Automated campaigns activated by real-time customer actions—requiring no manual input. Includes:
– Browse abandonment (viewed but didn’t buy)
– Cart abandonment
– Post-purchase follow-ups
– Win-back for inactive users
– Product/category interest flows
– Milestone or loyalty triggers

These campaigns boost engagement, conversions, and retention by delivering the right message at the right moment.

AI- and behavior-driven automations that recommend relevant products post-purchase, in cart, or during browsing—via email, SMS, on-site modules, and checkout prompts. Designed to increase average order value and maximize revenue with minimal manual input.

End-to-end coordination of marketing initiatives—managing timelines, budgets, and cross-functional collaboration. Experienced in leading remote teams, aligning efforts with strategic goals, and ensuring efficient execution in fast-paced digital environments.