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Hi, I’m Marta – E-commerce & Email Strategist with 10+ years in DTC growth—leveraging AI for smarter marketing, sharper analytics, and scalable retention. I help DTC brands scale with behavior-based email and SMS flows, smart segmentation, AOV-boosting strategies, and high-impact retention campaigns. I specialize in implementing AI to streamline content, personalize customer journeys, and turn data into revenue.

Expertise

EMAIL MARKETING

Behavior-Based Flows (Email & SMS)

Automated sequences triggered by customer actions—like browsing, purchase history, or cart abandonment—designed to increase conversions, recover lost sales, and boost engagement through personalized, timely messages.

Content Plans

Structured, data-informed content calendars that align messaging across channels—ensuring consistent brand voice, timely promotions, and optimized customer engagement throughout the funnel.

Email Design

Visually compelling, conversion-optimized email templates aligned with brand identity—designed for clarity, mobile responsiveness, and engagement. Supports campaign goals by enhancing user experience and driving action.

 

Email List Maintenance & Deliverability

Ongoing list hygiene practices to improve inbox placement, reduce bounce rates, and protect sender reputation. Includes segmentation, removal of inactive contacts, and compliance with deliverability best practices to maximize campaign performance.

List Growth

Strategies and tools to expand high-quality email and SMS subscriber bases—using optimized sign-up forms, lead magnets, pop-ups, and integrations across web and social channels to attract engaged, permission-based audiences.

Retention Campaigns

Targeted campaigns designed to nurture existing customers, reduce churn, and increase repeat purchases. Focused on delivering value through personalized content, re-engagement sequences, and loyalty-driven messaging.

Brand Newsletter Management

End-to-end planning, creation, and optimization of branded newsletters—ensuring consistent voice, engaging content, and alignment with marketing goals. Focused on audience retention, brand storytelling, and driving traffic or conversions.

E-COMMERCE MARKETING

Branding & Positioning

Development and refinement of brand identity and market positioning to ensure differentiation, relevance, and consistency across all touchpoints. Focused on aligning brand perception with audience expectations and business goals.

Implementing AI Tools in E-commerce Strategy

I integrate AI and large language models (LLMs) into e-commerce strategies to drive automation, personalization, and cost efficiency across key areas:

Analytics: Leverage AI-powered tools for real-time insights, customer segmentation, and performance tracking.
Content Creation: Use generative AI to scale high-quality content—such as emails, product descriptions, and creatives—while maintaining brand consistency.
Decision Making: Support strategic decisions with predictive modeling, customer behavior analysis, and AI-enhanced targeting.
Marketing Automation: Build intelligent, behavior-based workflows across email, SMS, and web channels to boost engagement and ROI.

Additionally, I help brands adapt to the era of AI-driven marketing by implementing strategies that include:
– SEO for conversational search (e.g., ChatGPT and other AI search interfaces)
– Product promotion within LLM environments
– Keeping pace with the evolving digital landscape as consumer discovery and buying behaviors shift under the influence of AI technologies

Seasonal Marketing Campaigns (Omnichannel)

Coordinated marketing campaigns across email, SMS, social media, and web—built around key seasonal events or product launches. Designed to deliver consistent messaging, drive urgency, and maximize conversions at every customer touchpoint.

E-commerce Retention Campaigns

Comprehensive, omnichannel strategies designed to retain customers and increase lifetime value. Includes email and SMS flows, retargeting ads, loyalty programs, personalized onsite experiences, and re-engagement campaigns—built around customer behavior, purchase history, and lifecycle stage.

Prospect Warm-Up Campaigns

Strategic campaigns designed to engage new leads and move them toward conversion. Includes multi-step email sequences, targeted ads, and personalized content that build trust, educate prospects, and prepare them for purchase decisions.

Store Optimization for Conversion

Enhancing the entire shopping experience to increase conversion rates—through optimized product pages, navigation, checkout flow, mobile performance, and persuasive design. Backed by data, user behavior insights, and A/B testing to remove friction and drive more sales.

E-commerce Marketing Plans

Strategic, data-driven marketing roadmaps tailored to business goals, seasonality, and customer lifecycle. Covering campaign planning, channel selection, content strategy, and performance benchmarks—designed to drive growth, retention, and ROI.

AOV Increase Campaigns

Tactics designed to boost average order value through strategic upselling, cross-selling, bundling, and targeted offers. Delivered via email, SMS, on-site prompts, and post-purchase flows—optimized to align with customer behavior and purchase patterns.

Cart Abandonment Recovery

Automated, multi-channel strategies to recover lost sales—using email, SMS, retargeting ads, and on-site triggers. Timely, personalized messages remind shoppers to complete their purchase and address potential barriers to conversion.

MARKETING AUTOMATION

Personalized Content

Dynamic content tailored to individual user behavior, preferences, and purchase history—delivered across email, SMS, ads, and on-site experiences. Designed to increase relevance, engagement, and conversion by making every interaction feel uniquely targeted.

Behavior-Triggered Campaigns

Automated campaigns activated by real-time customer actions—requiring no manual input. Includes:
Browse abandonment (viewed but didn’t buy)
Cart abandonment
Post-purchase follow-ups
Win-back for inactive users
Product/category interest flows
Milestone or loyalty triggers

These campaigns boost engagement, conversions, and retention by delivering the right message at the right moment.

Automatic Up-Sell & Cross-Sell

AI- and behavior-driven automations that recommend relevant products post-purchase, in cart, or during browsing—via email, SMS, on-site modules, and checkout prompts. Designed to increase average order value and maximize revenue with minimal manual input.

Marketing Project Management & Team Leadership (Remote)

End-to-end coordination of marketing initiatives—managing timelines, budgets, and cross-functional collaboration. Experienced in leading remote teams, aligning efforts with strategic goals, and ensuring efficient execution in fast-paced digital environments.

Client testimonials

  • Marta made a significant impact during her time as My Raw Joy’s Manager. She led a seamless transition from Wix to Shopify, revamped our marketing strategy, implemented automation, and optimized traffic sources. Her expertise in strategy, offerings, and managing high-stakes campaigns like Black Friday and Christmas promotions is impressive. Moreover, her role as a mentor and remote leader was remarkable. She not only managed her team effectively but also inspired them to excel. I highly recommend her for her skills, which can benefit any ecommerce store seeking quick and effective growth.

    Daniel Vecera
    Daniel VeceraOperations Manager at myrawjoy.com
  • Had a great time working with Marta, she has strong knowledge on e-commerce and really showed us a good way forward, being able to look at the bigger marketing picture as well as the details that need to be implemented. Really looking forward to working more with her in the future and fully recommend her.

    Sanja Hurem
    Sanja HuremMy Raw Joy Founder
  • “Marta is amazing to work with! She knows her stuff really well, is excellent at presenting her ideas, good attention to detail and is very prompt in communication. Very happy to have entered a longer-term contract with her”

    Kaustubh Deshmukh
    Kaustubh DeshmukhProdigitas Digital Agency Owner
  • “Marta created a marketing plan and advertising for my online shop resulting in a significant increase in sales and profit. Thank you!”

    Weronika KowalczykHabitu Shop Owner
  • Marta has been working with the moKee team for around 9 months and during a pretty tough period in the company where the marketing team was in despair. She took over immediately and managed to turn things around. Her marketing knowledge is broad and she is able to both work on strategy and execution. Her organizational skills are second to none and she is able to manage complex project and teams remotely. She is also keeping up to date with the latest marketing trend and constantly improving her approach. I would definitely recommend Marta if you need a solid marketing manager for your online business.
    Sam Serra
    Sam SerraFormer CEO at moKee

Clients

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